Hello there 👋

With over a decade of experience across fintech, media, and marketplaces, I’ve built and led research functions at scale. From defining vision and strategy to embedding research into every stage of product development, my approach blends deep methodological expertise with the ability to influence at the highest levels, ensuring user insight drives business growth.

I’m passionate about building high-performing teams, shaping product direction, and creating a culture where research is a strategic advantage.

I’m Charlie - a UX Research leader who builds teams, strategies, and products that deliver real impact

Highlighted Projects

Taking Revolut’s Research Function from Zero to Strategic Driver

Joining at a stage with no formal research practice, I established a high‑impact team, processes, and strategy that embedded user insight into every product squad in teams across the world.

Fintech | Research Leadership | ReOps

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Designing for Financial Literacy in Young Customers

Early‑stage research for a suite of youth‑focused banking products, including custodial trading accounts, junior ISAs, and gamified financial literacy tools.

Product Strategy | Innovation Research

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Turning Skepticism into Trust: Driving Digital Banking Adoption

Faced with low trust and high churn, I led a multi‑method research program across markets to uncover the root causes of user hesitation. The findings shaped onboarding, feature design, and communication, leading to improved activation and retention.

Fintech | Trust | Adoption

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My Skills

  • Building and scaling research functions that influence product direction and business strategy.

  • Transforming complex data into clear, actionable recommendations for executives and teams.

  • Developing high‑performing researchers through coaching, vision‑setting, and career growth support.

  • Developing high‑performing researchers through coaching, vision‑setting, and career growth support.

  • Leading research across diverse markets, cultures, and customer segments.

  • Creating scalable processes, tools, and frameworks to maximise research efficiency and impact.

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    Anthony Wilson

    Product Lead, Waitrose

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    Alex Wimbleton

    Lead UXR, Depop

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    Gillian McDonald

    Lead UXR, Freelance

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    George Coulter

    Sr. AI Product Manager,